We wanted to give you a glimpse into what we do for our clients, how we communicate the essential advantages, how we describe the uniqueness in each property, and how we work for our owners to find compelling ways to set their property apart from the competition.
Through naming, theme development, landscape + architectural direction, signage, interior styling, marketing materials, interactive web experiences, and social media marketing…we manage all key disciplines to support one creative brand strategy. Here is part of the original concept presentation.
Fair, as in beautiful, timeless design inspired by the exclusive London townhome neighborhood that bears the name Mayfair. Fair, as in the incredible value of having your very own townhome in Fairfield County, at such a reasonable cost. Fair, as in – Hey! You’ve earned this! (psst…and no one is living above or below you).
Square, as in the kind of solid, quality construction that never cuts corners. Square, as in that place in the center of a community where people wave and say hello.
We invite you to experience Mayfair Square.
IN AND OUT
Nothing says ‘home’ like your very own tiled separate entrance. Welcoming private entries are one of the highlights of townhome living. Inside, upscale amenities abound with hardwood floors, steel appliances and so much more.
TRIED AND TRUE
The striking exteriors and interiors take their cues from the timeless designs of some of the world’s most renowned townhome neighborhoods like Old Town Alexandria, Gramercy Park or Mayfair.
FREE AND EASY
Access to the spectacular Clubhouse, resort-style Swimming Pool and Aqua Bar, Internet Café and 24-hour Athletic Center guarantee an upgrade for your lifestyle.
BUSINESS AND PLEASURE
Whether you’re commuting to work via nearby I-84 or living closer than ever to your workplace, you’re going out for a day of shopping at Danbury Fair Mall, or you’re ready for a night on the town of Stamford or White Plains, everything is easily within reach of this incredibly central location.
ABOVE AND BEYOND
From the highest quality materials used by the award-winning construction team to the impeccable, customer-first service provided by our professional management, you’ll get used to exceeded expectations.
SCENE AND UNSEEN
From the most creative marketing materials (which were all square, by the way), to the richness that each advertisement evoked to hit home the developer’s commitment to craftsmanship, each piece highlighted the architectural design and impeccably-selected location. This suburban oasis in the heart of one of Fairfield County’s most heavily populated corporate corridors had a high barrier to entry, meaning not just any developer could get approved to build in this preservation hub in Danbury. Because all businesses and homes are required to be set back (substantially) from the main thoroughfares, and the property had little drive-by traffic and limited signage options, the primary marketing challenge was to tell people Mayfair Square has arrived. Despite these obstacles, the community leased up in just 10 short months. The unseen beauty behind that number 10 is that the very first townhome was completed for occupancy in mid-September 2014. If anyone is familiar with Connecticut winters, one knows the tenacity it takes to complete lease-up during those long, snowy months. Yet Mayfair Square’s developer, RMS Companies, stood firmly on the strong marketing base and met his goal.